Playphysio is a social venture committed to harnessing the power of ‘games’ for the benefit of patients and families managing long term illness. Our products gamify medical treatment for chronically sick children, which dramatically increases treatment adherence. We do this with ‘wearables’ and mobile phone games technology. An approach which is backed up by existing medical research and confirmed by our tests with volunteer families & children. Within minutes, a child that would not perform a ‘boring, time consuming, hated’ treatment is choosing that they want to do it, looking forward to the next session and telling their friends that it’s really cool to be asked to play games!
We are focussed upon a specific use case at the moment but we know our approach works for children, adults and even senior citizens. Our hardware is flexible and software is modular to track different treatments, drug delivery, rehabilitation and therapies. Our games incentivise patients’ consistent adherence to treatment. This provides data for medical teams and clinical research. Most importantly, turning treatment into a fun activity for sick children reduces the daily burden of care for families, increases patient’s resilience, improves actual health outcomes, and can save millions for the NHS every year.
- IP protection: We have identified our potential sources of IP and are in the process of defining them. We would like advice on how to protect and register our brand, marks, and software.
- Licensing: Ideally, we will license our software and know how existing medical device manufacturers. We will supply a software API existing game studios and badge their games as ‘approved for use’. Royalties from hardware and software will fund the ongoing product development for other patient groups, treatments, illnesses or therapies.
- Brand building and awareness: We think we may have unique market positioning as a social venture and medical device development company. We seek to communicate this to best effect to ensure we maximise our reach and impact for patients and families.
Email Will Jackson at firstname.lastname@example.org